Morgan and Morgan Polled Hereford, a purebred seedstock operation located in south central Kentucky, began in 1952 when Robert Morgan purchased his first polled Hereford. In the years that followed, Robert worked to gradually expand his herd and along with his brother-in-law, Donald “Rooster” Gardner, began exhibiting the Hereford cattle at local fairs.
Robert and his wife, Linda, purchased a small farm in Alvaton, Warren County, Kentucky in the late 1960s, and a short few years later welcomed the addition of two sons – Shannon and Nathan. Then in the fall of 1977 Robert and Linda purchased the nearly 160-acre farm that now serves as the home farm for Morgan and Morgan Polled Herefords’ cattle operation.
As the boys grew older and worked on the family farm, both Shannon and Nathan continued showing the Hereford cattle at local and state fairs in both 4-H and FFA along with Robert’s nephews, Tim and Jimmy Gardner.
Since the purchase of Robert’s first Hereford nearly 70 years ago, much has changed on the farm under Robert’s Hereford cattle stewardship—such as the emergence of online marketing and promotion, genetic enhancements, and nutritional advancements. However, Robert’s philosophy has remained the same: To produce functional and productive cattle for our customers.
As owners and operators, Robert’s son Shannon and grandchildren Emily, Will and Ellie—now third generation Hereford breeders, manage the production, promotion and marketing of their purebred Hereford genetics. The operation today maintains a purebred herd of approximately 150 head. In October 2018, the American Hereford Association recognized Morgan and Morgan Polled Herefords as a Golden Breeder in celebration of over 50 years in the Hereford business.
Morgan and Morgan Polled Herefords is proud to produce high-quality, performance based purebred Hereford cattle sold via private treaty to seedstock and commercial breeders throughout the southeast United States. The Morgan family takes pride in the fact that the majority of its business comes from repeat customers and word-of-mouth referrals.
Shannon Morgan holds an undergraduate and master’s degree from the University of Kentucky College of Agriculture, in Agricultural Biotechnology and Agricultural Economics, respectively. Shannon is a past President of the Kentucky Future Farmers of America. He is a former National Finalist and state winner in the Kentucky Farm Bureau Discussion Meet Competition.
Shannon previously worked for the USDA, Animal and Plant Health Inspection Service; the Livestock Conservation Institute, a national non-profit livestock organization; on Capitol Hill for a United States Congressman researching agricultural issues; and more recently served as counsel and policy advisor for the Governor’s Office of Agricultural Policy.
To support his agricultural passion, Shannon practices law in Bowling Green, Kentucky. Shannon and his wife, Kerry, have three wonderful children, Emily, Will and Ellie.